About Us

Our history, principles, and execution capacity in the field.

Experience built in the field

Since 2008, we help restaurants, hotels, laundries, and institutions turn ideas into efficient operations.

  • Planning and project support
  • Supply of professional equipment
  • Installation and operational start-up
  • Experience in Portugal and international markets
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Technical on-site work
Organic Growth

Evolving to Match Client Needs

Upgreat's expansion into new sectors has always been a direct response to real-world challenges brought by our clients.

Entering Laundries

We started with professional laundry projects and developed strong expertise in OPL systems for hotels, healthcare, and institutions.

Adding Cooking Utensils

We expanded our range to tableware, glassware, cutlery, and utensils, simplifying procurement for our clients.

Contract Furniture & Buffets

We integrated professional furniture and buffet solutions to ensure aesthetic and functional coherence in every project.

Active Presence in Kitchens and Bars

We know the reality of the field and we know that the success of an operation depends on details.

  • Workflows
  • Water and electricity points
  • Equipment installation
  • Operational start-up

Our active presence in the field ensures that projects translate into functional, efficient kitchens and bars prepared for daily work.

Active presence and operational start-up
Operational Values

What We Value

We believe that the success of any project is built on fundamental principles that guide our conduct and decisions on a daily basis.

Technical Rigor

Detailed planning of each layout to ensure correct workflows and full compliance with operational standards.

Long-Term Relations

Continuous support and post-sales technical service to back the growth of our clients.

Realistic Solutions

Practical recommendations tailored to the budget and real operational needs of the business.

Installation of professional equipment
Global Coverage

International Experience & Execution Capability

Over the years, we have participated in projects, equipment supplies, and exports for various markets, working alongside local partners, specialized freight forwarders, and technical teams in different operational contexts.

Projects in Various Sectors

Restaurants, hotels, bars, bakeries, laundries, and small food processing units.

Experience in PALOP

Technical and logistical capability tailored to the requirements and specificities of these export markets.

International Logistics

Coordination of shipping and export through specialized partners, ensuring safety and reliability in delivery.

Trusted Partnerships

Collaborating with local technical teams to guarantee seamless installation, equipment start-up, and continuous after-sales support.

Our Journey

Timeline of Growth

The path that brought us to where we are today, building a reliable brand in the B2B sector.

Before 2008

Accumulated Experience

Vast accumulated experience in the HORECA sector and professional equipment.

2008

Foundation of Upgreat

Official launch of the Upgreat brand and start of operations focusing on technical layouts and professional supply.

2010

Going International

First projects and equipment supplies delivered outside Portugal.

2012

Massive launch of import partnerships

Major expansion of the portfolio of foreign brands represented by Upgreat in Portugal.

2020

Resilience during the COVID-19 Crisis

Focus on adaptation with the development of digital platforms, online catalogs, and administrative and logistical restructuring.

2026

Consolidated presence

Product range with a portfolio of brands for all types of needs in the hospitality and laundry sectors.

Leadership

Co-Founders

Upgreat is led by its founders, who combine decades of practical industry experience and personally oversee each project.

Alexandre Freire

Alexandre Freire

Co-Founder | Commercial & Logistics Management

Specialized in commercial development, project planning, and international relations.

Mauro Ferreira

Mauro Ferreira

Co-Founder | Technical Operations & Layouts

Specialized in technical coordination, installation, and operational support.